Project Scope:

In an effort to increase tourism and relocation, build civic awareness and pride, and establish itself as a cultural and recreational destination, Williamsport, PA, is looking to create a new, less-bureaucratic identity for the city. As such, they need a new logo and would like to use this opportunity to roll out a complete rebrand and deploy new promotional materials focused on the goals below. 

Rebrand Goals:

• To increase tourism and relocation to the Williamsport area. 

• To present Williamsport as a cultural and recreational destination for visitors and the local community. 

• To further civic awareness and pride, especially among a younger professional demographic (ages 20-40).  

• To develop an exciting contemporary brand for the city of Williamsport, Pennsylvania.